To create and foster an open community on-line, in print and in-person
where all Chevy Avalanche and Cadillac EXT enthusiasts can share their
advice and knowledge and enjoy their common interest and passion in all
things relating to the Avalanche and EXT.
January 10, 2002 by David H. Obelcz
Site went live January 15, 2002
Over 650 pages of information, both static and dynamically generated with approximately 50 pages added each month.
This does not include the online discussion forum, which has in excess of
In excess of 10,750, which gives us a direct reach to more than 4.2% of all
Chevrolet Avalanche owners
Unique Visitors Per Month:
Over 30% of our members login to our website at least once every 30 days.
As of December 2003 CAFCNA was in the top 80,000 websites on the Internet,
based on unique visitors. Further, CAFCNA has become the most
visited web destination for Chevrolet truck owners, excluding web
properties owned by General Motors.
Page Views Per Month:
in excess of 1.75 million, CAFCNA
Released on a case by case basis
Mean Visitors Demographics:
86% of members have attended some college or are a college graduate
74% of members have a household income in excess of $50,000 a year
78% of members are between 25 to 54 years old
74% of members plan to make an online purchase within the next six months
Key Partners, Affiliates & Technology Providers:
This is the main portal page to featured content. Main features
include links to all the major topic centers, Resources, Forums, Fun
Stuff, Meetings, Adventure and the Club Store. Additional features
include the ten most recent posts in the Forum, ability to login, join as
a member, merchandise featured in the Club Store, featured stories from
the latest edition of CAFCNA Magazine, free resources, and travel
Broken down into four areas, Resources provides the visitor with
promotional tools including brochures that members can hand out to other
prospective members, and information for Chevrolet and Cadillac
dealerships. Avalanche owners can review the online Owner's Manual,
explore the FAQ and knowledge base, and look up part numbers specific to
the Chevrolet Avalanche for accessories and customization. Finally
visitors can explore a library of Chevrolet Avalanche related links and
check up on the latest automotive news headlines.
The Chevy Avalanche Fan Club Forum has over 618,000 posts and more than
registered members. Visitors can post in 169 different categories and
all boards are moderated by Avalanche enthusiasts. Key features
include an interactive calendar that keeps track of major club events
across the nation, television shows featuring the Chevrolet Avalanche, and
birthdays of registered members. The Chevy Avalanche Fan Club has an
online interactive chat every Wednesday at 7:00 PM Pacific Time.
Visitors to this area can find a number of interactive services and
information on merchandise and contests. Key features include a user
survey that is updated once or twice a month. Access to CAFCNA
Magazine, an online periodical featuring Avalanche related stories
published preiodically. Visitors can download a free Chevrolet
Avalanche screen saver for computers with the Windows Operating System.
They can also send an online post card to their friends selecting from
over a dozen Chevrolet Avalanche related photographs.
This section lets visitors register with one of over forty local area
clubs across the United States. Club meetings have already been held
in San Antonio, Texas, Columbus, Ohio, Seattle, Washington, Wilmington,
Delaware, Indianapolis, Indiana, Los Angeles, California, and Edmonton,
Alberta Canada. Other meetings are pending in El Paso, Texas and
Oklahoma City, Oklahoma.
Created in cooperation with OutdoorPlaces.Com, one of the internets
premier independent online magazines, Avalanche owners can read up on
featured travel destinations across North America. Also featured is
an interactive travel planner with information on over 500 parks across
the United States.
Working with Cafe Press visitors are offered t-shirts to tote bags, mouse
pads to mugs, and boxer shorts to bucket hats. Featured products
include limited edition products like steel travel mugs and long sleeve
hooded sweat shirts. Additional merchandise offered includes club
logos. Proceeds from all sales go to funding the website.
Club members can also buy Chevy Avalanche Fan Club decals for their Chevy
Avalanche to display. Proceeds also go to the funding of the
A partner and group discount section provides a way for retailers to make
members only offers.
Press, Partner, Advertising and Acquisition Inquiries:
David H. Obelcz
Chevy Avalanche Fan Club of North America
PO BOX 906
Edmonds, Washington 98020
Phone: (206) 669-1316
Fax: (425) 776-7197