- Joined
- Aug 11, 2002
- Messages
- 928
GM SAYS "BRING IT BACK TOMORROW"
GM hopes its latest come-on to consumers is more than a one-night stand as it offers shoppers overnight test drives at most of its dealerships on most of its models. The program will run from April 15 through July and be promoted via direct mail and TV commercials.
GM last week set a new wave of incentives that puts zero-percent financing or $3000 rebates on most of its vehicles in the hopes of jumpstarting spring selling. About 80 percent of dealers are expected to sign up for the program, and they will be responsible for qualifying "potential buyers," with the burden of turning away the inevitable yahoos who will try to use the program to scam a vehicle.
GM is assisting dealers with extra liability insurance coverage. Individual dealers, including GM's, often do overnight test drives. This is the first time GM has sought to make a national program out of it.
Dealers like to reserve the tactic for their own because its easier to size up the would-be buyers for whom an overnighter could be a sale closer, versus having to qualify an army of consumers attracted to an advertised deal. -Jim Burt
GM hopes its latest come-on to consumers is more than a one-night stand as it offers shoppers overnight test drives at most of its dealerships on most of its models. The program will run from April 15 through July and be promoted via direct mail and TV commercials.
GM last week set a new wave of incentives that puts zero-percent financing or $3000 rebates on most of its vehicles in the hopes of jumpstarting spring selling. About 80 percent of dealers are expected to sign up for the program, and they will be responsible for qualifying "potential buyers," with the burden of turning away the inevitable yahoos who will try to use the program to scam a vehicle.
GM is assisting dealers with extra liability insurance coverage. Individual dealers, including GM's, often do overnight test drives. This is the first time GM has sought to make a national program out of it.
Dealers like to reserve the tactic for their own because its easier to size up the would-be buyers for whom an overnighter could be a sale closer, versus having to qualify an army of consumers attracted to an advertised deal. -Jim Burt