HERE IS THE NEW OVERDRIVE PROGRAM
FOR RELEASE: September 4, 2002
GM Stays In "Overdrive" With New Marketing Program
Featuring 0.0% on all 2003 models
DETROIT - General Motors Corp. today announced the newest version of its retail marketing programs utilizing the "Overdrive" theme. Effective today, GM will offer APR financing rates of 0.0/2.9/3.9% (36/48/60 months) or customer cash of $1,000, $1,500 or $2,000 for qualified buyers on the purchase of all new 2003 model Buick, Cadillac, Chevrolet, GMC, Oldsmobile and Pontiac cars and trucks through October 31. Saturn, Saab, and HUMMER are excluded from this program.
"Our new 'Overdrive' marketing program continues to draw upon the strengths we believe are essential to be successful in an intensely competitive market," said Bill Lovejoy, group vice president of GM North America Vehicle Sales, Service and Marketing. "The marketing message reflects our leadership in a program that is simple, compelling and easily communicated to our dealers and consumers.
"We feel confident that our messages are reaching consumers as evidenced by the greater number of people who are familiar with the offer and our products when visiting dealer showrooms."
As with recent marketing programs, GM will use prominent national, regional and local marketing campaigns to leverage all of its vehicle divisions and GM dealers in the marketplace.
The National TV and print advertising for the new program begins today. National Newspaper ads will run in the USA Today, New York Times and Wall Street Journal today and September 6. Newspaper ads in top 50 markets will run September 5th and 8th. The theme of the ads will focus on GM's leadership in the marketplace and its all-new 2003 GM model year vehicles. Divisional, regional, and local dealer marketing group ads will follow.
Finance Terms for 2003 Models
$1,000 or 0.0/2.9/3.9%- 36/48/60 $1,500 or 0.0/2.9/3.9% - 36/48/60 (Cont.)
Chevrolet Avalanche GMC Savana
Chevrolet C4500 Kodiak GMC Safari
Chevrolet Silverado GMC Sonoma
Chevrolet Suburban
Oldsmobile Alero
Chevrolet Tahoe Oldsmobile Aurora
Chevrolet TrailBlazer Pontiac Aztek
Chevrolet TrailBlazer EXT Pontiac Bonneville
GMC C4500 TopKick Pontiac Grand Am
GMC Envoy Pontiac Grand Prix
GMC Envoy XL Pontiac Sunfire
GMC Sierra Pontiac Vibe
GMC Yukon
GMC Yukon XL
Oldsmobile Bravada
$1,500 or 0.0/2.9/3.9%-36/48/60 $2,000 or 0.0/2.9/3.9%-36/48/60
Buick Century Chevrolet Tracker
Buick LeSabre Chevrolet Venture
Buick Park Avenue Oldsmobile Silhouette
Buick Regal Pontiac Montana
Buick Rendezvous
Chevrolet Astro 0.0/2.9/3.9% - 36/48/60 only
Chevrolet Blazer Cadillac CTS
Chevrolet Cavalier Cadillac Deville
Chevrolet Express Cadillac Escalade
Chevrolet Impala Cadillac Escalade EXT
Chevrolet Malibu Cadillac Seville
Chevrolet Monte Carlo Chevrolet Corvette
Chevrolet S-10
Finance Terms for 2002 Models (September 4- January 2, 2003)
$1,000 or STD $3,000 or 1.9/1.9/2.9%-36/48/60
Chevrolet Corvette Buick Century
Buick LeSabre
$2,000 or 1.9/1.9/2.9%-36/48/60 Buick Park Avenue
Chevrolet Avalanche Buick Regal
Chevrolet Silverado Buick Rendezvous
Chevrolet Suburban
Chevrolet Astro
Chevrolet Tahoe Chevrolet Camaro
Chevrolet TrailBlazer Chevrolet Express
Chevrolet TrailBlazer EXT Chevrolet Malibu
GMC Envoy Chevrolet Prizm
GMC Envoy XL Chevrolet S-10
GMC Sierra Chevrolet Tracker
GMC Yukon GMC Savana
GMC Yukon XL GMC Safari
Oldsmobile Bravada GMC Sonoma
Oldsmobile Alero
Oldsmobile Aurora
Oldsmobile Intrigue
$2,500 or 1.9/1.9/2.9%-36/48/60 Pontiac Aztek
Chevrolet Blazer Pontiac Bonneville
Chevrolet Cavalier Pontiac Firebird
Chevrolet Impala Pontiac Grand Am
Chevrolet Monte Carlo Pontiac Grand Prix
Pontiac Sunfire
$4,000 or 1.9/1.9/2.9%-36/48/60
Chevrolet Venture
Oldsmobile Silhouette
Pontiac Montana