I haven't used one yet, but I think their filtering efficiency is comparable to the Mobil1, which is what I have been using all along in the Avalanche, use them in my wife's Elantra too. I think both are good products, just that the Mobil1's are a lot easier to find. Price wise they're about the same. Amsoil is probably a little better than either of these in terms of small micron particles that they can filter out, but I think they cost more as well.
David