Have you seen the new Avalanche ad?
The General got this one right!
I would call it the Av for all seasons ad. They start with the summer (show an Av in an off road setting) then go to the fall (show camping) then to the winter (show snow boarding) then to the spring (show kayaking).
All the while they show how the Avalanche can fit in to the active outdoor life style. They show TWO kayaks being loaded in the back (not on the top) with the midgate down - that's a powerful freakin message!
They also show a variety of colors instead of just black - still no 2500 or North Face though.
Only thing I wish they did - when they show the kayak demo they should have left the rear window in place! That way the world would understand that you can drop the midgate, but still have an air tight/water tight cargo area.
All in all a GREAT ad and it's clear that the General ad folks thought the same that we did - change for a dollar will only go so far, but Avalanche = active life style = fun is a much better message.
Kudo's to the General!

I would call it the Av for all seasons ad. They start with the summer (show an Av in an off road setting) then go to the fall (show camping) then to the winter (show snow boarding) then to the spring (show kayaking).
All the while they show how the Avalanche can fit in to the active outdoor life style. They show TWO kayaks being loaded in the back (not on the top) with the midgate down - that's a powerful freakin message!
They also show a variety of colors instead of just black - still no 2500 or North Face though.
Only thing I wish they did - when they show the kayak demo they should have left the rear window in place! That way the world would understand that you can drop the midgate, but still have an air tight/water tight cargo area.
All in all a GREAT ad and it's clear that the General ad folks thought the same that we did - change for a dollar will only go so far, but Avalanche = active life style = fun is a much better message.
Kudo's to the General!


