Do you mean where the rear air vents and cup holders are?
Not much you can do to prevent scuff marks as these are caused by a harder surface rubbing and marring the plastic and vinyl material....
I can not think of anything to apply on this that would look good and well stay in place.....
Maybe place a large object on the floor hump in in between the seat and the rear of the center console to prohibit passengers from accidently hitting it may help