A bunh of people have painted them with some good success.
I think Spectron painted his bright red last year. It looked really sharp with the other red accents on his truck. I may do this myself, since the black hooks really seem to be lost on my truck ever since I put on the brush guard. The black brush guard brackets make it so dark down there, that the hooks just dissapear.
GoldBowTie recently painted his to match the '02 grey cladding. It's a nice low-key touch. You would think that it would hide them, but it makes them stand out more since they aren't lost in the dark anymore.
I think there were others who painted them with chrome or aluminum paint. They look good, but getting them really chromed is even better.
Then there are a few who have removed the tow hooks altogether, and placed rectangular fog or driving lights in the openings. That looks really sharp.
There are a lot of possabilities.
-- SS