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New Economy: Fuel-cell work is helping build research prowess for Detroit.
The New York Times
By Steve Lohr
WARREN, Mich. -- IN 1956, when General Motors opened its sprawling research center here, President Dwight D. Eisenhower praised it as a symbol of democratic capitalism's natural impulse to explore the frontiers of technology. G.M. executives declared their commitment to making the Warren research center ''one of the nation's great resources.''
Yet the research centers of Detroit -- Ford Motor opened one in 1953 --never really rose to rival the labs of the information technology industry. A handful of computer and telecommunications companies, led by I.B.M.'s Watson Labs and AT&T's Bell Labs, were the places where the best and brightest minds gravitated to do pioneering work on everything from solid-state physics to software algorithms.
Detroit, however, seems to be making a comeback as an industry in which people are working on breakthrough technology. There is perhaps no better place to get a sense of that technological excitement than here in Warren. Today, it is a place of work spaces separated by shoulder-high partitions and informally dressed researchers carrying laptop computers. Except for the prototype automobiles, the place could be mistaken for an office in Silicon Valley.
One of the more intriguing projects is led by Christopher Borroni-Bird, a young research director who holds a Ph.D. in physics from Cambridge University and did post-doctorate work at Tokyo University before joining the auto industry. He worked for DaimlerChrysler and then moved to G.M. two years ago to help it completely rethink the conventional automobile -- its design, technology and propulsion.
Mr. Borroni-Bird is the program director for a concept car called the Automony, a sculptured, aerodynamic vehicle that is intended to be powered by hydrogen-based fuel cells and controlled electronically using so-called drive-by-wire technology. About the only thing left of the traditional automobile would be the wheels and the driver.
Gone would be the internal combustion engine and, oh yes, the petroleum-based energy economy. The electronic controls would mean there would be no need for foot pedals or even a steering wheel. The car could be driven with a joystick or a device resembling a video-game controller. With no hump for a drive shaft down the middle of the interior, design would be liberated. And the driver could sit anywhere in the car, since the portable electronic controls could be taken to any seat.
A working prototype of the Autonomy is scheduled to be shown later this year. Most other car companies, including Toyota and BMW, also plan to have demonstration fuel-cell vehicles ready soon.
The sincerity of the auto industry in developing fuel-cell cars is difficult to determine. Detroit has an enormous stake in the internal combustion engine and the status quo. But there are incentives to pursue a long-term transition: oil reserves will not last forever, and fuel-cell technology does provide a way to sell cars to the 88 percent of the world's households who still do not own automobiles, without choking the globe in pollution.
The G.M. concept has some particularly interesting elements that Mr. Borroni-Bird, a small, slight native of Liverpool, explained with animated enthusiasm. The Autonomy idea is to separate the chassis from the body. All the fuel-cell propulsion equipment is in the chassis, a series of modular components, beneath a solid platform. Mr. Borroni-Bird refers to the chassis as the skateboard, fittingly, since it resembles a giant skateboard riding on four automobile wheels.
All kinds of car bodies could, in theory, rest on a single platform, secured by mechanical locks. There could be a sports-car style body for a drive in the country or a van-like body for a family vacation. The skateboard platform would use sensors and software to automatically adapt to whichever body happens to plopped on top -- plug and play, as they say in the computer industry.
Such an approach to car-making has the potential to overhaul the structure of the industry. For example, some companies might specialize in making skateboard platforms, while other companies might make bodies. There could be a proliferation of companies and innovation. Yet if one company became the leading producer of skateboards, it could own the crucial technology platform in the industry -- just as, for example, Microsoft's Windows operating system is the dominant technology platform in the personal computer business.
The hurdles to bringing a car like the Autonomy into the mainstream market are daunting as well. Mr. Borroni-Bird is a veteran of fuel-cell research, and he is well aware of the progress that still needs to be made in cost, size and storage if fuel-cell technology is going to become commercially practical. But the trends are going in the right direction. A decade ago, a fuel cell to power an automobile was the size of a van, while today a vehicle like the Autonomy is possible. But can there be enough on-board storage to give a fuel-cell car the 300-mile range before refueling of a conventional car? And what about the fuel-distribution infrastructure? After all, there are roughly 175,000 gas stations in the United States.
Mr. Borroni-Bird and other experts see an evolutionary path toward fuel cells in which first gasoline and ethanol are used in a reforming process to produce hydrogen, which is then used by the cell to produce electricity that powers the car. Still, Mr. Borroni-Bird says, even the gasoline-to-hydrogen conversion would mean 50 percent greater energy efficiency and 50 percent less pollution than internal combustion cars.
Many experts predict that fuel cells will first be used on portable electronic devices like cellphones and laptop computers. Start-ups, like Neah Power Systems of Bothell, Wash., are developing such systems; plug a fuel-cell device the size of a lighter onto the side of a laptop, and it could run for days or a week.
Mr. Borroni-Bird said he was hopeful that by 2010 there would be substantial numbers of fuel-cell vehicles on the road.
Whatever the outcome, others have noticed the altered mood among the technologists of Detroit. ''They are pursuing a radical change in the design and power plant of vehicles,'' observed Peter Schwartz, chairman of the Global Business Network, a consulting firm in Emeryville, Calif. ''It has some of the feel of the early days of the Internet and biotechnology, a sense of vision, enthusiasm and desire to help the world. Microchips and PC's felt that way 20 years ago.''
Toyota Eyeing Cooperation With GM To Promote Fuel-Cell Cars
Associated Press
July 29, 2002
TOKYO, July 29 (Kyodo) Toyota Motor Corp. plans to cooperate with General Motors Corp. (GM) of the United States in promoting environment-friendly fuel-cell vehicles, company officials said Monday.
Establishing hydrogen-filling stations is one area of cooperation, the officials said.
Toyota plans to introduce a fuel-cell vehicle later this year.
German automaker BMW AG recently said it plans to ally with Toyota and other Japanese automakers in establishing international standards for hydrogen-filling stations.
Toyota expects fuel-cell vehicles to achieve widespread use after 2010.
The biggest Japanese automaker will therefore further promote hybrid cars combining a gasoline engine and an electric motor by adopting the system for more models than the current three such as the Prius, according to the officials.
For those of you that have seen the Autonomy, what do you think? I think we're going the wrong direction .
Everyone driving the same car .
No big growling V-8's with flowmasters to satisfy our needs
The New York Times
By Steve Lohr
WARREN, Mich. -- IN 1956, when General Motors opened its sprawling research center here, President Dwight D. Eisenhower praised it as a symbol of democratic capitalism's natural impulse to explore the frontiers of technology. G.M. executives declared their commitment to making the Warren research center ''one of the nation's great resources.''
Yet the research centers of Detroit -- Ford Motor opened one in 1953 --never really rose to rival the labs of the information technology industry. A handful of computer and telecommunications companies, led by I.B.M.'s Watson Labs and AT&T's Bell Labs, were the places where the best and brightest minds gravitated to do pioneering work on everything from solid-state physics to software algorithms.
Detroit, however, seems to be making a comeback as an industry in which people are working on breakthrough technology. There is perhaps no better place to get a sense of that technological excitement than here in Warren. Today, it is a place of work spaces separated by shoulder-high partitions and informally dressed researchers carrying laptop computers. Except for the prototype automobiles, the place could be mistaken for an office in Silicon Valley.
One of the more intriguing projects is led by Christopher Borroni-Bird, a young research director who holds a Ph.D. in physics from Cambridge University and did post-doctorate work at Tokyo University before joining the auto industry. He worked for DaimlerChrysler and then moved to G.M. two years ago to help it completely rethink the conventional automobile -- its design, technology and propulsion.
Mr. Borroni-Bird is the program director for a concept car called the Automony, a sculptured, aerodynamic vehicle that is intended to be powered by hydrogen-based fuel cells and controlled electronically using so-called drive-by-wire technology. About the only thing left of the traditional automobile would be the wheels and the driver.
Gone would be the internal combustion engine and, oh yes, the petroleum-based energy economy. The electronic controls would mean there would be no need for foot pedals or even a steering wheel. The car could be driven with a joystick or a device resembling a video-game controller. With no hump for a drive shaft down the middle of the interior, design would be liberated. And the driver could sit anywhere in the car, since the portable electronic controls could be taken to any seat.
A working prototype of the Autonomy is scheduled to be shown later this year. Most other car companies, including Toyota and BMW, also plan to have demonstration fuel-cell vehicles ready soon.
The sincerity of the auto industry in developing fuel-cell cars is difficult to determine. Detroit has an enormous stake in the internal combustion engine and the status quo. But there are incentives to pursue a long-term transition: oil reserves will not last forever, and fuel-cell technology does provide a way to sell cars to the 88 percent of the world's households who still do not own automobiles, without choking the globe in pollution.
The G.M. concept has some particularly interesting elements that Mr. Borroni-Bird, a small, slight native of Liverpool, explained with animated enthusiasm. The Autonomy idea is to separate the chassis from the body. All the fuel-cell propulsion equipment is in the chassis, a series of modular components, beneath a solid platform. Mr. Borroni-Bird refers to the chassis as the skateboard, fittingly, since it resembles a giant skateboard riding on four automobile wheels.
All kinds of car bodies could, in theory, rest on a single platform, secured by mechanical locks. There could be a sports-car style body for a drive in the country or a van-like body for a family vacation. The skateboard platform would use sensors and software to automatically adapt to whichever body happens to plopped on top -- plug and play, as they say in the computer industry.
Such an approach to car-making has the potential to overhaul the structure of the industry. For example, some companies might specialize in making skateboard platforms, while other companies might make bodies. There could be a proliferation of companies and innovation. Yet if one company became the leading producer of skateboards, it could own the crucial technology platform in the industry -- just as, for example, Microsoft's Windows operating system is the dominant technology platform in the personal computer business.
The hurdles to bringing a car like the Autonomy into the mainstream market are daunting as well. Mr. Borroni-Bird is a veteran of fuel-cell research, and he is well aware of the progress that still needs to be made in cost, size and storage if fuel-cell technology is going to become commercially practical. But the trends are going in the right direction. A decade ago, a fuel cell to power an automobile was the size of a van, while today a vehicle like the Autonomy is possible. But can there be enough on-board storage to give a fuel-cell car the 300-mile range before refueling of a conventional car? And what about the fuel-distribution infrastructure? After all, there are roughly 175,000 gas stations in the United States.
Mr. Borroni-Bird and other experts see an evolutionary path toward fuel cells in which first gasoline and ethanol are used in a reforming process to produce hydrogen, which is then used by the cell to produce electricity that powers the car. Still, Mr. Borroni-Bird says, even the gasoline-to-hydrogen conversion would mean 50 percent greater energy efficiency and 50 percent less pollution than internal combustion cars.
Many experts predict that fuel cells will first be used on portable electronic devices like cellphones and laptop computers. Start-ups, like Neah Power Systems of Bothell, Wash., are developing such systems; plug a fuel-cell device the size of a lighter onto the side of a laptop, and it could run for days or a week.
Mr. Borroni-Bird said he was hopeful that by 2010 there would be substantial numbers of fuel-cell vehicles on the road.
Whatever the outcome, others have noticed the altered mood among the technologists of Detroit. ''They are pursuing a radical change in the design and power plant of vehicles,'' observed Peter Schwartz, chairman of the Global Business Network, a consulting firm in Emeryville, Calif. ''It has some of the feel of the early days of the Internet and biotechnology, a sense of vision, enthusiasm and desire to help the world. Microchips and PC's felt that way 20 years ago.''
Toyota Eyeing Cooperation With GM To Promote Fuel-Cell Cars
Associated Press
July 29, 2002
TOKYO, July 29 (Kyodo) Toyota Motor Corp. plans to cooperate with General Motors Corp. (GM) of the United States in promoting environment-friendly fuel-cell vehicles, company officials said Monday.
Establishing hydrogen-filling stations is one area of cooperation, the officials said.
Toyota plans to introduce a fuel-cell vehicle later this year.
German automaker BMW AG recently said it plans to ally with Toyota and other Japanese automakers in establishing international standards for hydrogen-filling stations.
Toyota expects fuel-cell vehicles to achieve widespread use after 2010.
The biggest Japanese automaker will therefore further promote hybrid cars combining a gasoline engine and an electric motor by adopting the system for more models than the current three such as the Prius, according to the officials.
For those of you that have seen the Autonomy, what do you think? I think we're going the wrong direction .
Everyone driving the same car .
No big growling V-8's with flowmasters to satisfy our needs