Avalanche Sales Statistics

[nteract]

In an article recently published in a local newspaper which was basically a write up on the AV and the merits of Cladding vs WBH, the author cited some,interesting statistics on the sale of Avalanches.

"Avalanche sales totaled 89,372 in calendar 2002, up from 52,955 in 2001."

" But in the first four months of 2003, Avalanche sales were down from 30,983 to 25,709"

This is from an Associated Press copyrighted story.

With over 160,000 AV's out there, if vendors of aftermarket products, aren't coming up with new Avalanche related products. they are sure missing one heck of a targeted audience.

 

[danlwil]

I would be curious to know how that compares with comparable products out there. i.e. the Silverado, F 150 and Dodge Ram....

especially the trends...

Are sales down across the board or is just the Chevy line... or just the AV?

Are people buying less vehicles in general or fewer SUVs?
Are they buying Hummers or Mini Coopers? What?

 

[mcrendog]

In an article recently published in a local newspaper which was basically a write up on the ?AV and the merits of Cladding vs WBH, the author cited some,interesting statistics on the sale of Avalanches.

"Avalanche sales totaled 89,372 in calendar 2002, up from 52,955 in 2001."

" But in the first four months of 2003, Avalanche sales were down from 30,983 to 25,709"

This is from an Associated Press copyrighted story.

With over 160,000 AV's out there, if vendors of aftermarket products, aren't coming up with new Avalanche related products. they are sure missing one heck of a targeted audience.

Interesting numbers, can you tell us where you found the article?

 

[nteract]

The article was published in the Hutchinson, KS News, but was a pick up of an Associated press story by Ann M Job. Probably published in other papers elsewhere.

Unfortunately the author did not do comparisons with other vehicles.

She did, however cite one other interesting tid bit.

"Chevrolet reports that at least 3/4 of the target Avalanche buyers are men, aged 35-45, with household income between $75,000 and $95,000 a year."

(At least I met the "Men" criteria.)

She further states...
"This is a younger and more affluent demographic than the traditional Silverado pickup truck buyer."

Wish I had a hot product to market to this target audience.

 

[ditch]

(At least I met the "Men" criteria.)

Same here. Most AV owners I know make less than 65k a yr.

 

[A.J.]

You can read the full article here.

 

[mcrendog]

You can read the full article here.

Thanks A.J., a good article.

 

[colonelmotox]

Where do those incomes come from? That kind of money seems to head for the wife first then some fancy import car or a boat before a truck. Gee, if the 2003 numbers on AV's are down then maybe they can become collaecots trucks. Ha! Mine is hardly recognizeable as an Avalanche. Thw guys stopped me in a parking lot and wanted to know about my "Apache". It has a windshield banner stating in red/white/blue the full Av name- they insisted it was an Apache. Kept saying they had never seen an Apache before- so I agreed they still had not seen one since this is an Avalanche. It was just at lunch time so maybe famine was a vision problem or maybe they make over $85K a year.

 

[beefy]

Yeah..where the heck did they get those salary numbers? I make more than 60 but less than 65.

Makes me feel like I don't deserve this truck!

 

[LoopySilverado]

How about me, I am not suposed to own the truck...too old!!
And not enough money....Humm....

 

[jst4f]

The article did say that the target was for "2/3" to have the high salary. There is still room for us, the remaining 1/3. We are just not quite on target but close. Bottomline, GM did take our money!

 

[ShapeShifter]

"Chevrolet reports that at least 3/4 of the target Avalanche buyers are men, aged 35-45, with household income between $75,000 and $95,000 a year."

A while back, CAFCNA did it's own demographics poll. Here are some of the results:

Which of the following groups includes your age? 232 Responses

75 + 0%
65 - 74 2%
55 - 64 8%
45 - 54 18%
35 - 44 39%
25 - 34 24%
18 - 24 7%
Under 18 1%
Prefer not to answer 0%

Are you... 232 Responses

Male 96%
Female 4%
Prefer not to answer 0%


What is your total household income? 229 Responses

$100k + 32%
$75k - $99.9k 28%
$50k - $74.9k 18%
$35k - $49.9k 8%
$20k - $34.9k 3%
Under $20k 0%
Prefer not to answer 10%

Our site demographics seem to track Chevy's target demographics fairly well. Age is dead on, we seem to be a bit heavier on the males, and are slightly exceeding the salary range.

I guess the ones that are on the high end don't want to publicly step forward in this thread (although they didn't seem to be too shy to respond to the anonymous survey.)

The complete survey results are here: Demographic Survey Results Are In

-- SS

 

[BUDMAN]

Keep in mind the $75-$95,000 salary range is for household, not individual. Still, interesting statistics.

 

[CraigF]

Yes, the $75-95,000 house hold income is pretty common, in my opinion, if both husband and wife works.

Also, I couldn't imagine owning an Av if my household income was $20-35k like 3% of the poll participants. Unless *daddy" helped pay for it, I couldn't imagine a $30-40K vehicle on that income. And, if daddy did help pay, does he need another son?

Craig

 

[LoopySilverado]

CraigF, It was easy......wife said get it!!!!!....I said Ok dear, whaterver you say( ).....Hell it was only money. "You never see an armored car following a funeral".

 

[nteract]

Has anyone seen any Statistics on the number of North Face Edition AV's that are out there.

I see where chevy now offers TNF on the Trail Blazer, but have also heard that TNF will not be an option offered on the 04's.

 

[CraigF]

CraigF, It was easy......wife said get it!!!!!....I said Ok dear, whaterver you say( ? ).....Hell it was only money. "You never see an armored car following a funeral".

That's a pretty good reason! For us, we had a hard time justifying a $500+ car payment, and it still makes me shudder, but since the Av was going to be my wife's car and "she should have the nice car" we did it. About a month later she decided she didn't like to park it in the hospital parking garage (she's an RN), so we traded. She now drives the Altima and I drive the Av. Bad thing now is she wants a new minivan....and there's no way we are having two huge car payments.

But as you say, it's only money! Now if I could only get my employer to give me more!

Craig

 

[steelheadchaser]

I have tried unsuccessfully several times to get NFE sales data from GM. They claimed that they did not have the info broken down in that manner.

 

[nteract]

WOnder what the marketing boys at Chevy told the people at North Face when they decided to drop the NFE as an option.

I wonder if the people at North Face would be forthcoming about the number of Avalanche's sold with their logo ?

Also see where chevy is dropping Pewter as a color option for '04.

Could this mean that my 02 Pewter NFE will be a collectors item some day??

 

[Woody]

Craig, not all the people who make $35K or less a year would have difficulty on the payments. I made less than $20K last year and from the sounds of it, I have a lower payment than most. AND before you ask, no mommy and daddy didn't pay for it. I'm 25 and been on my own for 7 years.

Although I have to admit, I'm kinda baiting you because yeah, I only made about $20K last year. At least that was taxable. Then you include the $50K that I was given(half up front) as a selective reenlistment bonus (not taxable) plus the various allowances I am given and I'm sitting in the mid 50's for last year.

Just remember, the size of your downpayment directly effects the size of your monthly payment.

 

[CraigF]

Woody, I understand, and I know I probably pi$$ed off a few people with my post. I just know my household income is higher and a lot of friends gave us trouble for buying a truck with an MSRP of $40K.

I think I'm going to stick to my own advice and never talk about religion, politics, or money in a public forum!

Craig

 

[Jodiesel]

Craig, I think you're right in line with the thinking of a lot of folks. I took advantage of the 0% interest for 3 years and couldn't imagine someone with a household income of less than say 50k trying to swallow the $1100 per month payments that go along with that.

I'm curious how many surveys the rest of you received on your Av and if it had anything to do with income. I got one from GM on the purchasing experience at the dealership. One about Onstar. And 2 from independent research firms about lifestyle, vehicle impressions, etc..

 

[colonelmotox]

One from OnStar via e-mail and nothing else including never headr from the dealer. I prefer nobody bother me with those surveys. OnStar is way too high priced and I told them so in the survey including the price of the phone minutes which is really good only for emergency in which case it would be great.

 

[Jodiesel]

Hey Shapeshifter, only 232 responses Is there any way you could try the poll again and have it first on all the forum topics? I personally rarely ever go to more than a couple of topics per day (time restraints and all) It would really be interesting to see some results from say a couple of thousand of us here.

 

[ShapeShifter]

Hey Shapeshifter, ?only 232 responses ?Is there any way you could try the poll again and have it first on all the forum topics?

This was something that ran a while ago, and Chief had set it up with some survey company. It ran as a banner ad at the top of the page. Clicking it would take you to a survey page where they asked you many questions.

There were not a lot of people who took the survey, probably because it involved clicking on a banner ad, and that is something that many people are reluctant to do.

I have no idea what would be involved in doing it again.

Details about the survey are here: Please Take Our Survey!

And the complete results are here: Demographic Survey Results Are In

Interesting, it looks like the link to the survey (in the first post of Please Take Our Survey!) still works. I wonder if they are still actively collecting data, and if there are any updated demographics? Hmmm... maybe it wouldn't be too hard to get it going again. But that is something Chief would have to do, I don't think anybody else has the authority or knows who to contact. Probably something for the new steering committee or board of governers to consider if/when they get up and running.

-- SS