The GM HUDs are fixed-message display units -- that is, every message/graphic they want to display is mapped to a specific location on the projector. There is no overlap or re-use of space on the display. Under the right sunlight conditions, you can see the entire static layout reflected on the windshield. Probably a couple of different issues here. First, a pixelated display (like the typical video LCD) would require a fairly expensive symbol generator (a small computer) to create the messages and symbols. Since GM never intended to generate that many different messages, they went to the cheap solution. Secondly, it's very difficult to find a pixelated display that is bright enough to be read in direct sunlight. They make them (most newer aircraft use LCDs as their primary instrument displays), but the cost is several times what we mortals generally pay for our AV display toys! The only REAL automotive video display HUD that I know of is the one GM used (uses?) on the DeVille for their infrared night vision system. It's monochrome, pretty low res, and, by definition, not designed for daytime use.
Having said all this, I LOVE the HUD in my 'vette and wish GM would improve the technology to display map info in color AND make it available on the rest of their fleet rather than just a couple of cars.
Keep us posted on your quest to make your own...