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(un) Truth in advertising

KY_BOB

Full Member
Joined
Nov 10, 2003
Messages
8,093
Location
dawson springs ky
I'm posting this in the towing area vs. the bar and grill because I think that there is a lot of useful info for anyone that tows with any kind of vehicle.

I was doing some research on towing for a friend and ran across this.? I usually don't read long articles but this one grabbed me and kept my attention.

Can you say "let the buyer beware".

http://www.rvuniversity.com/article.php/2007052910232241


How does your Tow Vehicle Stack up in the Real World

I was watching television the other night when a Ford commercial came on. They had two competitors vehicles hooked to an 11,000 pound trailer and the guy says something along the lines of, it would take two trucks to tow an 11,000 pound trailer unless you have a Ford F-150 with a fully boxed frame. Now, because of what I do for a living this commercial advertisement immediately got my attention.

My first thought was that a fully boxed frame might be a nice feature, but I found it difficult to believe that this was the reason the truck could tow more weight than any other half-ton truck on the planet. The last time I checked, reasons for strong tow ratings were due to factors like the engine, transmission, and rear axle ratio to name a few. This piqued my curiosity and I decided the next morning I would forgo my daily work plan and investigate this claim, that a half-ton Ford F-150 could in fact tow 11,000 pounds safely.

The first order of business was to check some published towing guides to confirm Ford?s claim. I started with the 2007 Ford Fleet Towing Guide. When I went to the section on half-ton trucks I discovered that the highest published tow rating listed for a half-ton F-150 was 10,500 pounds. Upon further examination I found that there was only one F-150 truck, out of 56 configurations available, with this 10,500 pound rating. It was a regular cab 4X2, with a 144.5 inch wheelbase and a 4.10 axle ratio. But wait there was a footnote, it read that this truck also required a heavy duty payload package, and in parenthesis it said (late availability). I don?t know when this towing guide was published, or whether this heavy duty payload package was available at the time of this writing.

.......... more at link above

Copyright 2007 by Mark J. Polk owner rveducation101.com



RV Expert Mark Polk, seen on TV, is the producer & host of America's most highly regarded series of RV training DVD's, videos, books, and e-books. http://www.rveducation101.com/

Remove excess to comply with copyright rules
 
interesting, thanks for the info, BUT its still a F**d


Didit
 
One brand of 3/4 ton truck, I think it was Ford, claimed to have upped the tow rating of a particular F-250/350/450 line.  What did they do to raise the rating?  A new parking brake with a higher capacity.  So things like the parking brake come into play when a vehicle is rated for towing, besides the usual stuff!
 
Didit said:
interesting, thanks for the info, BUT its still a F**d


Didit

Being somewhat anti-Ford, I found it interesting that they basically juggled the numbers for advertising purposes.

I don't think that I've seen a general statement in a GM commercial saying "up to xxxx towing capacity" but that could be misleading.

That's the reason that I was doing the research in the first place. ?A customer of mine is looking to purchase a travel trailer. ?He knows NOTHING about towing. ?He went to a dealer and they pulled out their little 1 page chart and told him that his Dakota could tow up to 6000#. ?That is the case for a V8 Dakota with 3.91 gears but he has a V6. ?They then tried to sell him a trailer with a dry weight of 5700#

The dealer just wanted to make a sale and had a little chart with the maximums listed for each model. ?I think that's about the most unscrupulous thing that I've heard of in a long time.
 
KY_BOB said:
Being somewhat anti-Ford, I found it interesting that they basically juggled the numbers for advertising purposes.

I don't think that I've seen a general statement in a GM commercial saying "up to xxxx towing capacity" but that could be misleading.

That's the reason that I was doing the research in the first place.  A customer of mine is looking to purchase a travel trailer.  He knows NOTHING about towing.  He went to a dealer and they pulled out their little 1 page chart and told him that his Dakota could tow up to 6000#.  That is the case for a V8 Dakota with 3.91 gears but he has a V6.  They then tried to sell him a trailer with a dry weight of 5700#

The dealer just wanted to make a sale and had a little chart with the maximums listed for each model.  I think that's about the most unscrupulous thing that I've heard of in a long time.

agreed, it almost happened to me in the early 90's when a salesman tried to sell me a Chevy Astro van, I know they were good at towing but he touted this particular one  as being able to pull my then 6000lb travel trailer, I had all but signed the paperwork then realized I forgot my check book, at home, while at home the guy down the street who had one was home, I stoopped to talk to him for a few moments, whewwww glad I did, called the salesman and told him he was full o crap, have a good day. 13 years later I bought the AV from the same salesman, and the same dealership, lol


Didit
 
Let the Buyer Beware !  I wouldn't blame the salesman for quoting company advertising, odds are he's never towed anything or if he does he uses/abuses a demo off the lot.

GM commercials are pretty honest, I've seen them tout the Highest "standard" horse power and load capacity in the segment on Chevy/GMC trucks. Look for the asterisk * in magazine ads and read the fine print, the base Chevy truck is rated higher than the base competitor.
 
One of my neighbors was looking for a half ton truck to tow his trailer, long story short, he went with the Nissan Armada. Why? They claim the Armada with the 5.6 engine can tow up to 9,000 pounds.
I couldn't believe it!
 
I have been towing RV's since 1971. I can tell you that Ford isn't the only one telling a tale, just the worst.  The other problem is that the weights listed on towable RV's are no where close to what they really weigh.  Maybe it's just me...but I will never tow 10,000 lbs. with a 1500 series anything. Too many folks take the word of car or RV dealer about what they can pull. The salesmans interest is the sale, nothing else.

Folks have to learn what all the numbers mean, do the research and make a wise choice.


AVid
 
AVid said:
I have been towing RV's since 1971. I can tell you that Ford isn't the only one telling a tale, just the worst.? The other problem is that the weights listed on towable RV's are no where close to what they really weigh.? Maybe it's just me...but I will never tow 10,000 lbs. with a 1500 series anything. Too many folks take the word of car or RV dealer about what they can pull. The salesmans interest is the sale, nothing else.

Folks have to learn what all the numbers mean, do the research and make a wise choice.

AVid

I guess that I went to extremes to make these 2 points but those were exactly the 2 points that I was trying to make.

 
Thanks KY BOB, I read the complete article and have read these postings, very interesting to say the least.  One thing that I learned many eons ago in Business Law, was "Caveat Empitor," let the buyer beware.  Unless manufactures are held to some form of responsibility, high standards, and ethics, this will continue to occur.  Who's got the power or big Brass Balls to check out these claims?  With no apparent checks and balances to prove or disprove claims, we are all prospective suckers.  (n)  :B:
 
There is a TRUTH in ADVERTISING LAW...

and that law is State and Federal...

someone wanna report FORD?
 
Always amazed at the claims salesmen make. I agree with Avid's statement that I wouldn't tow 10,000 with any of the 1/2 tons out there.

I would recommend when ever the weight gets to about 7,500 you should be thinking 3/4 ton just so you have some room for all of the "Can I bring this?" stuff.
 
If you see the commercial where they say that the Ford can tow the 11,000 lb trailer, they actually use the 4x2 model that can tow the 11,000 lb.  That F-150 is the same idea as the heavy half-tons of years ago.  It's the same with all the truck manufactures on the highest tow rating.  Toyotas rating for 10,800 is the same thing, 4x2 long bed, large engine with special tow package.  Their crew max trucks can't tow anymore or less than the other crew cab trucks out there.

They may be decietful, but they do use the correct one in the commercial to advertise it.  Now if the car salesman actually knows that is not up to Ford, its up to the dealership but ultimatly it comes down to the owner.  The Fine print is all there you just need your magnifying glass to read it.

Matt.
 
03NHAVY said:
If you see the commercial where they say that the Ford can tow the 11,000 lb trailer, they actually use the 4x2 model that can tow the 11,000 lb. That F-150 is the same idea as the heavy half-tons of years ago. It's the same with all the truck manufactures on the highest tow rating. Toyotas rating for 10,800 is the same thing, 4x2 long bed, large engine with special tow package. Their crew max trucks can't tow anymore or less than the other crew cab trucks out there.

Reading the article shows that configuration at 10,500 - not 11,000.
 
Actually, there's an update at the very end were Ford says the GCWR was upped, and lists the changes that they made to acheive the new rating of 11,000 pounds.

As far as the most popular 1/2 ton variants go, GM seems to be doing well, at least according to the 07 Silverado page on Chevrolet.com:

model /    configuration / bed length / trailer rating / axle ratio / GCWR
1500  / 4x4 Crew Cab with MAX Trailering Pack / 5.8 / 10,500 / 4.10 / 16,000

Unless the Nissan Titan crew cab tops this, I believe this means that the crew cab Silverado 1/2 ton (and Sierra twin, obviously) would be the best bet for most folks looking for a tow-capable 1/2 ton truck that also carries their family.  ;)
 
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