I think if they cut the price, they would get more subcribers. ?
I second that. The deal has to be very attractive in order for me to use it. Like most I have a cell phone with about 1 guzillion minutes per month, essentially prepaid. The On-Star convenience is great but do I pay 30 cents/minute or do I pay $0 for that call? HMMMMM!
I have an idea. What if On-Star reorganized there business model to include an association with a cell company, say Verizon, such that On-Star and Verizon provide a unified package. The cell customer would add a $5 or $10 per month option to use the Verizon minutes. For instance, I turn off my cell phone when I get in my AV and use the On-Star system in place of the Verison. The cell bill would include an extra charge for that option. Verizon now has an extra attraction for there service and On-Star does not die off.
Had another idea. What if On-Star offered an after market product that graphically displays a map on a 6" LCD screen, for navigation purposes? The product would be removable. I mean okay its a great high end toy, but most of us travel the same route day in day out. I would pay $1500 to $2000 for that. Honda offered that option my wife's Odyssey at a cost of $3,000 extra and large section of the dash board. The price is to high and the dash board real estate is way too high.
In short On-Star needs to get creative if they are to survive. I have about 10 minutes left on my On-Star account since June 2002. First it was cool novelty, then it became an emergency assistance device - haven't needed it yet - KNOCK ON WOOD!!!
Hope On-Star is listening. Oh and if On-Star is the type of company that are too proud to go looking for options like this, then I hope they are ready to proudly go through a slow costly death.